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Growth Strategies Case Study




Case Title:
Craigslist.org’s Growth Strategies
Publication Year : 2005
Authors: Urmila Balakrishnan, T. Phani Madhav
Industry: Internet and e-commerce
Region:USA
Case Code: GRS0050
Teaching Note: Not Available
Structured Assignment: Not Available
Abstract:
Craigslist.org founded in 1995 as a free on-line classifieds site serving the Bay Area has become a treasure trove of job postings, personal ads and other on-line information, attracting one billion page views per month. The success of the site is largely attributable to its chairman Craig Newmark's vision of the Internet and the distinct brand identity he was able to create for the site.
Pedagogical Objectives:
- To discuss how a simple ordinary looking website with its ease of use has disrupted the traditional classified advertising industry.
Keywords : Craigslist; Nerd values; Growth Strategies Case Study; Community; Classifieds; Craig Newmark; Jim Buckmaster; eBay
Contents
:
Criagslist - Over the Years
The Road Ahead
Craigslist to the Rescue
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